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OUR TEAM

Anna - General Manager

General Manager | HONG KONG SENHEDA WOOD LIMITED

Contact: EMAIL:Annaliu1@shdwood.com

WHATSAPP:+8613534205619

Professional Profile

16+ years of expertise in African timber international trade (since 2009). Founded HONG KONG SENHEDA WOOD to connect global clients with premium African timber, focusing on reliability, tailored solutions, and trusted partnerships.

Professional Experience

Founder & CEO | HONG KONG SENHEDA WOOD LIMITED (Hong Kong)
2009 – Present
• Established and scaled a trusted African timber trade business, with strong supplier networks across key African regions (Congo,Gabon,DRC,Mozambique,).
• Delivered customized sourcing, logistics, and quality control solutions for global manufacturers, contractors, and distributors.
• Optimized cross-border supply chains, ensuring compliance with international trade regulations and timely, cost-effective delivery.
• Led a cohesive team with "family culture," fostering collaboration and mutual support.

• Positioned the company as a reliable partner for African timber through value-focused business practices.

Core Competencies
• African timber species, sourcing, and sustainability expertise
• Cross-border trade & logistics management
• Client-centric solutions & partnership building
• Team leadership with "family culture"
• Regulatory compliance & ethical sourcing

Virat - Business Manager

I’m Virat, a professional with over five years of experience in the African timber trade. Currently, I serve as a Sales Manager and key team member at a trusted China-based company, specializing in supplying high-quality African wood.

My expertise covers a wide range of African timber species sourced from countries including Congo, Gabon, Angola, Cameroon, Equatorial Guinea, and the DRC. These include Okume, Tali, Okan, Padouk, Sapelli, Iroko, Mussivi, Bosse, Doussie, Pachyloba, Dabema, Bilinga, Movingui, Kossip, Zebrawood, Azobe, and more. Throughout my career, I have built strong capabilities in supply chain management, quality control, and ensuring smooth, reliable delivery worldwide.

I hold a degree in Business English, and over the years, I have grown to deeply appreciate the challenges and opportunities this industry offers—it has become an integral part of my professional identity. My goal remains simple: to keep learning, improving, and delivering the best possible service to every client and partner I work with.

If you are looking for premium African timber and a dependable long-term partner, I would be delighted to connect.
Email: virat@shdwood.com
Website: www.shdtimber.com
Committed to quality, built on trust.

Sharon - Business Manager

As a sales professional specialized in African timber sales with 7+ years of dedicated experience in global sales of African timber, currently associated with Hong Kong Senheda Wood Co., Ltd. I integrate in-depth regional market insights, solid African timber expertise, and proven client development capabilities. I am well-versed in the business cultures and regulatory landscapes of target regions, proactive in capturing market opportunities.

Hebe - Senior Foreign Trade Merchandiser

I'm a Senior Foreign Trade Merchandiser with rich experience in full-process export work. My main duties include handling all types of export documents—such as commercial invoices, packing lists, bills of lading, certificates of origin and customs declarations. I make sure these documents meet international trade rules and flow smoothly to keep shipments on track.

Besides, I’m responsible for tracking international logistics. I work closely with freight forwarders, carriers and logistics partners to monitor shipment status, fix possible delays, and keep everyone updated on delivery progress in a timely way. I also take care of post-sales support: I actively answer customer questions, solve product-related problems, and provide quick, professional solutions to keep customers satisfied and maintain long-term cooperation.

Putting customers first is key to my work. If you have any questions about your orders, documents, shipments or after-sales issues, please feel free to contact me anytime. I’m dedicated to offering reliable and efficient support to help our cooperation go well.

Thank you for your trust, and I look forward to working with you!

Li - Operations Manager

I am responsible for the company’s overseas social media operations and digital advertising, primarily across platforms including Instagram, Facebook, YouTube, TikTok, and LinkedIn. Through precise content strategies and data-driven advertising, I help global clients gain a more intuitive understanding of our premium timber products. At the same time, I also handle the team’s video shooting and editing — from on-site footage in the forests to close-up product details — ensuring every frame authentically showcases the natural beauty of wood.

I firmly believe that in the traditional timber trading industry, professional content and efficient advertising are the best business cards. My goal is simple: to help more high-quality timber reach buyers worldwide in a younger, faster, and more effective way.

Let me know if you’d like a slightly more concise or warmer version!

Wu Jiang - Procurement Manager

My name is Wu Jiang. I currently work for Shenzhen Senxin Da Company and have been involved in the timber industry in Africa for six years. Currently, I am working at a Chinese factory in the Democratic Republic of the Congo, where I perform quality inspections to ensure customer satisfaction and eliminate any concerns they may have. We have a specialized team dedicated to supplying high-quality African timber.

I have lived in countries such as Cameroon, Congo-Brazzaville, and the Democratic Republic of the Congo. The types of timber I am familiar with include Tali, Red Rosewood, Wenji, Chicken Wings, Red Zebra, Little Zebra, Big Zebra, Yellow Rose, Ebony, Red Iron, and Big Bima. If you are looking for high-quality African timber and a reliable long-term partner, I would be happy to reach out to you.
Email: 1056625147@qq.com

Committed to quality, built on the foundation of trust.

Jimmy - Procurement Manager

Hello everyone, I’m Jimmy from Senhe Da Wood. I joined the company in 2019. I started in domestic sales at the Xinhui timber market, mainly dealing with red kapok, small-leaf red sandalwood, and red sandalwood incense. Upholding the principles of “integrity in business and quality first,” I earned consistent praise from our clients.

As the company expanded, I transitioned into procurement and have since traveled to several African countries including Zambia, Mozambique, and Gabon to source木材. With years of on-the-ground experience in Africa, I ensure every task assigned by the company is completed successfully and to satisfaction.

Ma Suzhen - Logistics & Admin Specialist

As a dedicated logistics & admin staff at [HONG KONG SENHEDA TRADE LIMITED], I focus on stabilizing the company’s daily operational support and logistics coordination. My key responsibilities cover:

Precisely handling the entire process of bill of lading (B/L) collection and dispatch, ensuring smooth document flow for the company’s wood trade business;
Conducting accurate account reconciliation (including supplier and daily expense accounts) to keep financial data clear;
Assisting with end-to-end recruitment procedures, from resume screening to interview coordination, supporting team expansion;
Managing expense reimbursement review and fund transfer processes efficiently, ensuring timely and compliant handling of financial matters.

With a "meticulous and responsible" work ethos, I treat every task with care to avoid omissions and guarantee smooth daily operations. I deeply hope to grow hand in hand with the company, contributing my efforts to its steady development and brighter prospects.

Love - Senior Finance Manager

I have been part of the finance team for over a decade, and during this time, the company has truly become like a second home to me. It is a place where teamwork, trust, and shared growth are part of our everyday culture.

In my role, I oversee budgeting, financial reporting, and internal controls, while also supporting strategic planning and process improvements. My focus is on ensuring the company’s financial health, enhancing efficiency, and promoting accountability across all levels.

What I value most is the people here—colleagues who feel like family, and a supportive environment that encourages both personal and professional growth.

I am proud to have contributed to the company’s journey over the years, and I look forward to continuing to help strengthen our financial foundation as we move forward together.

Yan - Order Management Specialist

With over a decade of experience in order management, I specialize in coordinating the complete workflow from production to delivery, serving as a vital link between our African manufacturing partners, agents, and end clients.

My role focuses on ensuring seamless communication, timely order processing, and efficient issue resolution across different time zones and cultural contexts. I am skilled at balancing client expectations with factory capabilities, maintaining strong relationships with all stakeholders, and proactively managing logistics to keep projects on track.

Having worked here for 11 years, I take great pride in contributing to our company’s reputation for reliability and excellence. What I value most is being part of a team that feels like family, where collaboration and mutual support make every challenge manageable.

I look forward to continuing to strengthen our supply chain partnerships and support our company’s growth in the years to come.

CONTACT US

If you have any needs or questions, we sincerely welcome you to keep in touch with us. Our team will wholeheartedly provide you with comprehensive support and provide you with satisfactory solutions. Look forward to working with you!

ANNALIU1@SHDWOOD.COM

VIRAT@SHDWOOD.COM

SHARON@SHDWOOD.COM

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